Client: Molmic, Melbourne furniture makers
Interior styling: Clair Wayman
Photographer: Lisa Cohen
Location: Molmic showroom, Richmond, Victoria, Australia
Category: Advertising styling
'An advertising agency approached me to come up with some design concepts for Melbourne furniture makers, Molmic. They hired me to create a series of room sets, incorporating their newest sofas.
Having a small budget to work with, we utilised one of their showrooms, which had a spacious, warehouse feel, with big windows and high ceilings.
I created stories around each sofa design, and chose fabric to be made in to cushions for each scheme, in co-ordinating colours and patterns.
I sourced a selection of additional furniture, such as coffee tables and side tables that would compliment the sofas. I also hired lamps, rugs, throws and accessories to make the room sets feel warm and inviting.
The images I styled appeared on Molmic's website and advertising literature.'