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Advertising Styling

Client: Molmic, Melbourne furniture makers

Interior styling: Clair Wayman

Photographer: Lisa Cohen

Location: Molmic showroom, Richmond, Victoria, Australia

Category: Advertising styling

 

'An advertising agency approached me to come up with some design concepts for Melbourne furniture makers, Molmic. They hired me to create a series of room sets, incorporating their newest sofas.

 

Having a small budget to work with, we utilised one of their showrooms, which had a spacious, warehouse feel, with big windows and high ceilings.

 

I created stories around each sofa design, and chose fabric to be made in to cushions for each scheme, in co-ordinating colours and patterns.

 

I sourced a selection of additional furniture, such as coffee tables and side tables that would compliment the sofas. I also hired lamps, rugs, throws and accessories to make the room sets feel warm and inviting.

 

The images I styled appeared on Molmic's website and advertising literature.'

 

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Advertising Styling
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c u r i o & c u r i o Advertising Styling