Client: Natasha from Make me Iconic
Interior styling and decorating: Clair Wayman
Photographer: James Geer
Location: Caulfield Location house, Victoria, Australia
Category: Commercial styling
'I got chatting to Natasha from Make Me Iconic at a gift fair and we started discussing how she could get some coverage for her brand in magazines.
We decided to use Natasha's friends house as a location to shoot a lifestyle feature incorporating her products.
The house was a blank canvas, with plain, mainly white furniture that I added personality to, with my props. I sourced everything from kitchen crockery, to soft furnishings, bedding, cushions, furniture and accessories. We turned up with a huge van full of props and I styled every room within an inch of it's life.
Natasha and her two kids modelled for us and I featured her Make Me Iconic cushions, mugs, and art work in as many shots as possible.
We sold these images to Real Living magazine creating an 8 page spread and front cover story. To our amazement the feature also got picked up by UK Living Etc magazine and the same image of Natasha in the kitchen, ended up on their front cover too. An amazing outcome for Natasha as she had free advertising for her brand, thanks to fabulous photos and a monumental styling effort.'